Eve Williams

Eve Williams, VP and General Manager, eBay UK

Eve is the General Manager of eBay in the UK. She was promoted to lead the business in March 2023 having joined as UK CMO in December 2020. Eve leads the UK strategy, focused on making eBay the best marketplace for its 20 million users, including more than 200,000 businesses, to buy and sell. This has included taking the marketplace ‘free-to-sell’ in the UK in 2024 as well as overseeing high profile campaigns including eBay’s pre-loved fashion partnership with ‘Love Island’. In addition, Eve is responsible for driving eBay’s buyer experience globally.

Prior to eBay, Eve spent seven years as Global Brand Director at ASOS where she was responsible for the company’s marketing and customer programmes, alongside creative strategy, content planning, consumer comms and social media output. Before ASOS, Eve was Managing Director at Cedar Communications Ltd, producing content for some of the world’s leading brands including British Airways, Tesco, O2, TUI and Nikon.