Partnerships

Porsche and The FADER | Benedict Jones for SXSW

The next generation of partnerships

A new horizon for major event partnerships in Europe, SXSW's unique mix of creative and tech industries, content and campaigns is not to be missed.

SXSW is the epicentre of creativity, where innovators, leaders and pioneers from the worlds of tech, music, screen and culture converge to conceive the new and unexpected.

SXSW London will bring together 20,000 of Europe’s finest thought leaders, decision makers and industry experts, attracting 100,000+ visitors to the heart of London’s dynamic creative and tech scene.

You can’t afford to miss out

Festivals have been a vital part of British culture for decades and a key part of the reason why the UK is known the world over for creative excellence. From film and TV to fashion and music, London is a global hub for cultural and creative talent, so it’s fantastic that SXSW is coming here to bring together innovators from across these sectors and demonstrate why the UK’s creative industries are the envy of the world.
– Culture Secretary, Lucy Frazer

Where unicorns are born and megastars are launched - Twitter (2006), AirBnB (2009), Mumford & Sons (2009), Billie Eilish (2017)

You? (London 2025)

Over five days in dozens of venues and spaces across Shoreditch in London's vibrant East End - a cutting edge centre for creativity and technology - SXSW London will offer a packed programme of European talent, emerging trends, future industries and evolving technologies.

Europe’s never seen anything like SXSW London.