Lauren Fisher, GM of Business Intelligence, has more than a decade of experience advising leading media companies on important digital marketing trends and industry dynamics. Prior to joining Advertiser Perceptions, Lauren served as a lead analyst at research firm eMarketer, where she covered topics including programmatic advertising, measurement, privacy, customer experience and identity. Prior to eMarketer, Lauren spent several years at B2B search engine Business.com in product and marketing roles. Lauren is a passionate industry speaker and a proud Penn State graduate.