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It’s a Creator’s World: Navigating Brand Experiences in the New Creator Economy

Location

Rich Mix (Rich Mix Stage 2)

Date & Time

June 3, 2025, 3:40 - 4:10 PM

About

Category: Culture & Creativity

Track: Creator Economy

Format: Panel

Description

Content creators have become key tastemakers, helping consumers discover their favorite products, food, content, and experiences. Creators have built loyal audiences that trust their recommendations over mainstream media. As the creator economy continues to grow, there are new ways for brands to reach audiences across global markets. This panel will explore how celebrity, influencer, and creator marketing is evolving on a global scale and how brands can leverage these trends to create authentic, meaningful experiences for their audiences.

Speakers

KH

Kay Hsu

Global Head of Creative Lab

Spotify

KB

Kate Bird

Senior Director of Marketing for EMEA

Snapchat

Moderator

LF

Lauren Fisher

GM Business Intelligence

Advertiser Perceptions

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