Lessons in Entertainment from the Stone Age

2.6 Million Years and Not a Lot Has Changed This panel explores the connection between human psychology and entertainment, revealing how our innate behaviours still shape what captivates us today.

Brand anthropologist Richard Wise examines how storytelling, social connection, and competition have driven engagement for millennia. The UK's most followed TikTok star Kyle Thomas shares insights from his journey of building his 30 million + digital audience, while Chloe Martin, Commercial Director at Paradise, explains how brands tap into these instincts to cut through cultural noise. Dan Chard, SVP Commercial at ASM Global, offers a perspective on live experiences and how venue design plays a role in all of this.

Hosted by Emma Bartholomew, this discussion will uncover why entertainment remains rooted in the same instincts that have shaped human connection for millions of years. From digital to physical experiences we'll uncover how understanding our past will help define the future of entertainment.