RW
Richard Wise
Brand Anthropologist
Brand Anthropologist
About
Category: Culture & Creativity
Track: Marketing & Advertising
Industry: Consulting
Country: USA
Description
Richard studied semiotics and culture at the Sorbonne and uses his skills as an anthropologist to help brands embed themselves in culture. A veteran of the Saatchi & Saatchi network and WPP, Richard has advised such legendary brands as Johnnie Walker, Dunhill, Samsung, Mercedes-Benz and Coca-Cola. He is the author of the humorous book "Save Your Soul: Work in Advertising!" He is Editor-in-Chief of Shift magazine, a quarterly review of emerging ideas about brands and culture. His byword: “Culture hides more than it reveals and, what it hides, it hides most effectively from its own participants.”