Beyond the Prompt: What Fashion Brands Are Learning About AI and Creative Direction

More than two years into the widespread adoption of generative AI, fashion brands are moving beyond experimentation. As AI begins to shape campaigns, visuals and even creative direction, the real question is no longer what’s possible, but what should remain human.

This conversation brings together brand leaders and cultural thinkers to explore where judgment, taste and authorship still matter most and how fashion brands are navigating this shift in practice.