Chungaiz Khan Mumtazis a global marketing and brand leader with over two decades of experience across agencies and iconic brands including AKQA, Nike, and The Business of Fashion. Until recently the CMO of Marni,he led a full-scale repositioning of the house into a “new luxury” proposition, delivering record business performance while also pioneering Machine Learning, AR and AI-led creative solutions in house. His work sits at the intersection of culture, commerce, and communication—treating retail as media, marketing as a growth engine, and brand as a system rather than a campaign. In the context of AI and creative direction, he brings a commercially grounded perspective on how technology can scale creativity while preserving authorship, taste, and cultural relevance.