Anne-Liese Prem is Head of Cultural Insights & Trends at LOOP, where she explores how emerging technologies are reshaping culture, fashion and luxury. Her work focuses on the intersection of artificial intelligence, platforms, consumer behaviour and creative industries, examining how technological shifts change the way brands communicate, create and participate in culture.
Drawing on both cultural observation and real-world brand work, she helps global companies understand what new technologies mean not only operationally but culturally — from the rise of generative AI in creative production to the changing role of authorship, taste and originality in an age of infinite content. Her perspective sits between industry practice and cultural analysis, translating complex technological change into signals that brands and creative leaders can act on.
Anne-Liese’s insights have been featured in international media including BBC News, Business Insider and Jing Daily. She regularly speaks at international conferences and industry events about the future of creative work, the cultural impact of AI and the evolving relationship between technology and luxury.