NS
Nandi Smythe
VP Creative Production
Xpedition
About
Category: Culture & Creativity
Track: Creator Economy
Industry: Entertainment Company
Country: United States
Description
Nandi Smythe is Vice President of Creative Production at Xpedition, where she leads global teams creating impactful video, marketing, and content for brands including Google, YouTube, Amazon, and Fitbit. With expertise spanning entertainment, strategic marketing, and cultural insights, she combines data-driven approaches with compelling storytelling to deliver results that exceed client expectations. Previously as VP of Strategic Content at UWG (WPP), Nandi spearheaded campaigns for major brands, contributing to $2MM in new business growth, and directed Doritos' SolidBlack initiative, generating nearly 400 million media impressions. Her creative background includes managing talent and operations at Star Trak Entertainment alongside Pharrell Williams and Yaneley Arty, where she oversaw live performance and music video production and contributed to film projects including soundtracks for Despicable Me and Fast & Furious. Passionate about diversity and belonging, Nandi has been instrumental in shaping Xpedition's DEI&B initiatives and consistently delivers culturally-nuanced insights that resonate with diverse audiences. Her unique perspective and commitment to inclusive storytelling have positioned her at the forefront of shifting client communications and industry perspectives on representation through authentic brand narratives.
About
Category: Culture & Creativity
Track: Creator Economy
Industry: Entertainment Company
Country: United States