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Shot in a Day: A Look into Fast Production

Location

Rich Mix (Rich Mix Stage 2)

Date & Time

June 2, 2025, 3:00 - 3:30 PM

About

Category: Culture & Creativity

Track: Creator Economy

Format: Fireside chat

Description

Think you can’t make uncompromising creative on a compressed timeline? Think again–and Xpedition has the proof. With recent work from YouTube Music as a case study, this session will focus on the practicalities of delivering high-quality creative work on the tightest of deadlines. The session will dive into how Xpedition’s lean, nimble, and approach that blends the best of marketing and entertainment allows them to produce work that would typically take multiple days, in just one, without sacrificing creativity or production value.

Speakers

NS

Nandi Smythe

VP Creative Production

Xpedition

NP

Noël Paasch

Global Head of Creative Strategy and Programs

Youtube

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