MB
Mary Bekhait is CEO of YMU, the international talent management company representing cultural leaders across entertainment, sport, music, publishing and the creator economy. Under her leadership, YMU has expanded globally, diversified across multiple verticals and launched YMU Ventures to back talent-led IP and businesses. Bekhait has driven meaningful equity initiatives – including closing the gender pay gap – and strengthened YMU’s commercial capabilities to help creators convert influence into enduring intellectual property, from books and podcasts to brands and ventures. Her strategy positions artists and creators not just as performers, but as founders and owners in the new cultural economy.