The Next Frontier: Audience Building in the Platform Era – with Ant & Dec

Ant & Dec are UK television royalty. They have created some of the most iconic moments in British television - but part of their enduring success has been always looking to what’s next.

Over three decades, they’ve achieved a level of popularity across age groups that is unique in the entertainment space – simultaneously engaging millions of fans across Instagram, Tik Tok and other platforms, alongside their primetime ITV shows.

In 2026, they’re building further. From launching a hit podcast Hanging Out With Ant & Dec earlier this year, to their own digital entertainment network Beltabox, to piloting social formats through their production company Mitre Studios – they are actively redefining what it means to be an entertainment brand in 2026.