Lucy Amos

Head of Social Media & Influencers/Creators (UK & EMEA)

Disney

About

Category: Culture & Creativity

Track: Marketing & Advertising

Industry: Entertainment Company

Country: United Kingdom

Description

Lucy Amos has been with The Walt Disney Company for 13 years, starting in 2011 to launch its UK social media presence. She now oversees over 650 accounts across 32 EMEA countries, leading social strategy for Disney, Star Wars, and Marvel flagship brands, theatrical/Studio accounts, and the global DisneyKids YouTube channel. Her role spans brand and content strategy, creator and influencer management, and safeguarding brand reputation through crisis communications on social media. Until recently Lucy also served on the Board of Directors for Yorkshire County Cricket Club where she was brought in to drive transformational change.