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Description
In this fireside chat, Melissa Chapman (CEO, Jungle Creations) and Lucy Amos (Director of Social Media, Disney UK & EMEA), moderated by consultant Sedge Beswick, explore how global brands like Disney build local brand love through culturally attuned social storytelling. Drawing on UK campaign case studies, they’ll share how to balance global brand consistency with regional relevance, tap into local trends, and use influencers to turn passive viewers into loyal fans.
