Jennifer Graham

Introducing Jennifer Graham, known as Charity Shop Girl – a name she earned after regularly frequenting charity shops across the country, rummaging for hidden gems and picking up charming bric-a-brac and fashion finds in her now-infamous basket.

Jen has become a trusted voice on social media, helping to remove the stigma surrounding charity shops and encouraging people to discover their style while embracing second-hand shopping. She began her Charity Shop Girl journey in 2020. While pregnant and preparing to give birth – and spurred on by her 13-year-old daughter – Jen started creating haul videos that combined her love of second-hand fashion, styling, and charity shops – something she had been passionate about in private since the age of 17.

Although her Charity Shop Girl journey may appear seamless from the outside, life hadn’t always been so smooth. Rewind to 2013, and Jen could be found surrounded by flour and icing in her cake shop and vintage tearoom, Joella’s Bakehouse, in Sandbach – a venture that surpassed her expectations, reaching number one on TripAdvisor within its first month. Unsurprisingly, her charity shop flair was present there with vintage bric-a-brac and hanging teacups decorating the space. Jen had always loved baking, but it wasn’t until she was first diagnosed with skin cancer and confined to crutches for two months that she took her passion to the next level. During this time, she immersed herself in YouTube tutorials, cookery books, and baking.

Sadly, after the physical and emotional strain of six operations, Jen reluctantly hung up her apron, closing the shop and returning to baking just for fun in her home kitchen for her family – including her three children: Joe, Stella, and Joni.

Her passion for both cooking and music remains ever-present – something evident to those who’ve enjoyed her sing-along cooking videos and her Cook with CSG playlists on Spotify and Amazon Music. Jen’s inspiring journey as Charity Shop Girl continues to go from strength to strength. She’s been featured in a five-page spread in Cheshire Life magazine, mentioned in Vogue Business, and partnered with brands including eBay, Max Factor, Propress, Co-op, and Garnier. She has become the face of skincare brand Face Junkie and taken on an ambassador role with The Air Ambulance Service. Jen has also worked with charities across the country to raise awareness of their retail offerings.

In 2023, she presented her very first charity shop fashion segment on primetime television with ITV’s This Morning, alongside Dermot O’Leary and Alison Hammond. She continues to appear on morning television as a second-hand fashion expert and has ambitious goals ahead as her Charity Shop Girl journey continues to flourish.