Jay Richards is the cofounder and CEO of Imagen Insights, a startup based in London’s Shoreditch that enables agencies and brands to source ideas and insights from its community of Gen Z consultants. NFL, Culture Trip, eBay, and PepsiCo are some of the big-name brands that have sought out Imagen Insights for feedback on campaign ideas and other research. Richards has been recognised as a Forbes 30 Under 30 Social Entrepreneur, and believes his business has the potential to help shape Gen Z’s future, influencing how brands operate in the world one organisation at a time.