Farrah Storr

Head of Writer Partnerships, UK & Europe

Substack

About

Category: Culture & Creativity

Track: Creator Economy

Industry: Tech

Country: United Kingdom

Description

Farrah Storr is Head of Writer Partnerships, UK and Europe, at Substack, the new media app that connects you with the creators, ideas, and communities you care about most. Formerly editor-in-chief of ELLE and Cosmopolitan, Farrah joined Substack in 2021 to spearhead the platform’s expansion across the region. Since taking the helm, she has played a pivotal role in empowering thousands of writers, journalists, and creators to build sustainable, independent careers. Under her leadership, the UK has emerged as one of Substack’s most exciting markets. In recognition of her groundbreaking work and commitment to diversity in media, she was awarded an MBE in 2024. As of 2025, Farrah is leading Substack’s evolution in the region as the app embraces video streaming, podcasting, and more - cementing its position as a new economic engine for culture. In addition to her executive role, Farrah publishes Things Worth Knowing, one of Substack’s most popular fashion and beauty publications.