Eric Fulwiler

Co-Founder & CEO

Rival

About

Category: Culture & Creativity

Track: Marketing & Advertising

Industry: Marketing

Country: United Kingdom

Description

Eric is the co-founder and CEO of Rival, a marketing consultancy on a mission to understand what challenger brands do differently to grow in categories that are being disrupted. Over the last 20 years he been lucky enough to help build some of the biggest brands in the world, from billion-dollar start-ups to Fortune 50 enterprises, and learn from some amazing people along the way. He spent 10 years in the agency world and was a first-15 employee and eventual MD of EMEA for VaynerMedia reporting directly to Gary Vaynerchuk for seven years. Before co-founding Rival in 2021 he was the Chief Marketing & Commercial Officer of 11:FS, a challenger fintech consultancy, for nearly three years. Rival helps challenger brands like Oura Ring and Webflow scale and incumbents like Unilever and JP Morgan adopt the challenger marketing playbook in their category.