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Reinventing the BBC

Location

Shoreditch Town Hall (Shoreditch Town Hall Stage)

Date & Time

June 2, 2025, 2:00 - 2:25 PM

About

Category: Culture & Creativity

Track: Marketing & Advertising

Format: Fireside chat

Description

How do you reinvent a brand like the BBC? It’s one of the UK’s biggest brands and one of the world’s most respected and influential media companies. Charl Bassil has been hired as the BBC’s first Chief Brand Officer to do just that. In this fireside chat with Eric Fulwiler, Co-Founder & CEO of challenger marketing consultancy Rival, Charl will share his playbook for brand transformation and a behind-the-scenes look at how he’s working with his peers to bring the BBC back to its challenger roots to drive relevance and growth in a massively disrupted media landscape.

Speaker

CB

Charl Bassil

Chief Brand Officer

BBC

Moderator

EF

Eric Fulwiler

Co-Founder & CEO

Rival

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