Dr. Alex Box

Dr. Alex Box is a visionary artist and pioneer of Beauty Futurism, redefining creativity in make-up, beauty and identity. Blending art, science and technology, she is a leader in the discussion of how technology transforms identity in both digital and physical worlds.

Through collaborations with leading fashion and cosmetics brands including Chanel, Alexander McQueen, Shiseido, NARS, Vivienne Westwood and Estée Lauder alongside technology giants Google, Microsoft, Samsung and Epic Games, Box brings a deep understanding of the interaction of creativity with technology. She has partnered with global brands to launch immersive activations with leading Web3 platforms and metaverse pioneers. As CEO of V-METICS, Box is now transforming the digital landscape with the world’s first intuitive virtual cosmetics brand.