Deborah Honig

Deborah serves as the Chief Customer Officer, Samsung UK & Ireland, focusing on delivering and innovating customer-first experiences across Samsung’s offerings and channels. In her role, she brings the brand and product technology together in a way that helps customers maximise their tech and their relationship with Samsung. She champions inclusivity at Samsung and believes its workforce should mirror its diverse customer base.  

Deborah joined Samsung UK in 2024, with extensive global experience at an executive level and a track record of success in building high-performing teams, delivering innovation and growth across numerous consumer-facing sectors at some of the world’s most beloved brands, including Nike, Amazon, M&S, and Starbucks.  

Throughout her 25+ year career, she has been involved in developing brands and customer propositions, creating corporate strategies and partnerships, building retail businesses and omnichannel organisations, and leveraging data and technology to transform how businesses meet the needs of their customers.