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The Power of Arena Thinking for Innovators

Location

Shoreditch Town Hall (Stage)

Date & Time

June 2, 2025, 11:50 AM - 12:25 PM

About

Category: Culture & Creativity

Track: Marketing & Advertising

Format: Panel

Primary Access

Platinum PassConference Pass3 Day Conference Pass1 Day Festival Pass

Secondary Access

Screen PassMusic Pass

Badge Access

Badge Holders

Description

This session will explore how brands can leverage Arena Thinking to drive innovation and growth. We will discuss strategies to identify new arenas, the benefits of embracing this approach, and how it can lead to increased brand extensibility and customer engagement. The discussion will highlight real-world examples of brands successfully applying Arena Thinking to redefine their market presence and achieve exponential growth.

Speakers

TG

Tanja Grubner

Global Innovation, Brand and Communications Director

Essity

CA

Can Akar

Head of EMEA Marketing

Uber

DH

Deborah Honig

Chief Customer Officer, UK & Ireland

Samsung

FR

Fabio Ruffet

VP of Brands & Content

Mars Wrigley

Moderator

EE

Emma Ellis

President

Interbrand London

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