Carolina Moraes is a marketing executive with over 20+ years of experience working with global brands that have impacted the way women live their lives. Currently, Carolina is the Chief Marketing Officer at Zumba, the world's largest branded dance fitness program. In this role, she is responsible for all marketing strategy/channels, events, brand management, and corporate partnerships that touch consumers in 185 countries. Prior to joining Zumba, Carolina worked in Consumer Marketing at Levi Strauss & Co. in Brussels where she focused on generating consumer awareness and advocacy, and driving customer preference for the brand. Additionally, she held the position of PR Lead at Hill and Knowlton, where she honed her skills in crafting compelling narratives and overseeing media relations for the European Parliament. Having lived in several countries and fluent in four languages, Carolina can integrate diverse cultural insights into both her professional and personal interactions. When not at the office, Carolina can be found on the sidelines of her son's soccer games, taking dance breaks with her daughter and traveling the world.