Alessandra Bosco is an E-commerce and Marketing Director with over 15 years of international experience, having built her career across Europe, APAC, and global markets. She has held key roles in leading companies such asRocket Internet,HERE Technologies,Carrefour, and currently leads Brand E-commerce at11teamsports, driving digital growth and transformation at scale.
Herexpertisesits at the intersection of marketing, technology, and data. Sheis deeply specializedinmartechecosystems, CRM and lifecycle marketing, and advanced performance strategies, with a strong focus on AI-driven personalization and the emerging field of agentic e-commerce. Alessandra is known for designing scalable, data-driven growth frameworks that integrate acquisition, retention, and customer experience, delivering measurable ROI.
A recognized industry voice, she was awarded40 Under 40in 2024 and is a frequent speaker at leading conferences includingeTailGermany. She has been an ambassador for theE-commerce Berlin Exposince 2025 and regularly contributes to UX/UI and digital innovation events across Europe.
Beyond her corporate career, Alessandra is actively involved in mentorship and give-back initiatives. She has been part of theBocconi Alumni Communitymentorship program for over eight years and contributes to initiatives such asSoho House(Routes In),WomenXImpact, and others—supporting and mentoring the next generation of talent.
Alessandra combines strategic vision with hands-on execution, acting as a player-coach leader who builds high-performing teams while actively shaping the future of AI-powered, customer-centric commerce.