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Why Most Content Doesn’t Convert – and how to fix it

Location

Shoreditch Town Hall (Shoreditch Town Hall Stage)

Date & Time

June 3, 2025, 11:00 - 11:30 AM

About

Category: Culture & Creativity

Track: Creator Economy

Format: Panel

Description

We’ve been sold a lie: create more content and you’ll win. Yet the vast majority of content today doesn’t land, let alone lead. In a world obsessed with views, clicks, and followers, we’ve lost sight of what content was meant to do: spark curiosity, build trust, and drive results. Neil Patel challenges the metrics-first mindset and introduces a new framework for content that’s not just discoverable, but unforgettable.

Speaker

NP

Neil Patel

Co-founder

NP Digital

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