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Who Owns Your Brand?

Location

Shoreditch Town Hall (Stage)

Date & Time

June 3, 2025, 11:30 AM - 12:10 PM

About

Category: Culture & Creativity

Track: Marketing & Advertising

Format: Panel

Primary Access

Platinum PassConference Pass3 Day Conference Pass

Secondary Access

Screen PassMusic Pass

Badge Access

Badge Holders

Description

As AI reshapes our world, brands face unprecedented challenges, from credible fake narratives to eroding control over their identity. This session delves into the threats and opportunities posed by AI-driven platforms, exploring how believable fakes undermine trust, the fading role of traditional media gatekeepers, and the double-edged power of influencers. Discover strategies to maintain narrative consistency, uphold social responsibility, and future-proof your brand against the evolving risks of generative AI, ensuring your story remains authentic in an ever-fragmented digital landscape.

Speakers

CL

Caspar Lee

Co-Founder, Influencer & Investor

Influencer

PM

Phy Adjei McCarthy

Head of External Communications

BT Consumer

Moderator

JP

Julian Payne

CEO

UK Edelman

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