Unlocking Innovation: The Power of Play

With a background in science and technology, Naoki Tanaka, Chief Creative Officer at Dentsu Labs, blends creativity, empathy, and innovation to address some of the world's most complex challenges. Drawing on his experience leading projects such as the Tokyo 2020 Paralympic Opening Ceremony, the Expo 2025 in Osaka, and inclusive entertainment initiatives like "All Players Welcome," Naoki shares how playful, human-centered creativity can move hearts-and society. In this session, he presents four real-world case studies from Dentsu Lab, offering practical strategies for creating innovation that is not only smart, but kind, joyful, and impactful.

Partner: Dentsu