From Views to Carts: Leveraging TikTok and UGC for Digital Commerce Success

Authentic, engaging, and trust-driven—User-Generated Content (UGC) is the secret weapon for converting views into sales on TikTok and social media platforms. This panel explores how brands can tap into the power of UGC to drive ecommerce, social commerce, optimise engagement, and turn casual scrollers into loyal customers. From viral storytelling to AI-powered content amplification, we’ll unpack strategies that make TikTok’s algorithm work for you. Partners: TikTok, Hair Anatomy, Storystream