Join Andy from The Berry as he hosts a conversation with Crocs following the launch of the brand’s first full-price retail store in Europe (right here in London!) - a major milestone in Crocs’ continued growth story across the market.
Having operated in the UK for more than ten years, Crocs has rapidly grown their connection to UK consumers. The panel will explore how Crocs successfully shifted consumer perception in the UK, repositioning its strategy and building deeper cultural relevance through product, collaboration and customisation.
The discussion will also dive into the thinking behind the new London store. From store design and merchandising… to innovation and even sandals (!)... we’ll cover why these brand moments resonate so strongly with UK audiences.