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Brand Discovery in The Era of AI

Location

Shoreditch Town Hall (Shoreditch Town Hall Stage)

Date & Time

June 3, 2025, 12:10 - 12:40 PM

About

Category: Culture & Creativity

Track: Marketing & Advertising

Format: Fireside chat

Description

LLMs and AI answer engines are generating our narratives, reshaping how information is consumed and how brands are discovered. The question is, how can brands own their narrative and ensure visibility in LLMs like ChatGPT, Perplexity and Gemini? This panel explores the emerging discipline of AEO, a new frontier in digital visibility where brands must adapt to the evolving nature of AI first web.

Speaker

JM

Jim McKelvey

Co-Founder

Block

Moderator

ME

Mostafa Elbermawy

Founder & CEO

Nogood.io

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