Major Partners

Bellwethers Group is the first global non-profit dedicated to expanding the volume of leaders whose decisions light the way to a thriving, resilient economy.

Canva is the world's leading all-in-one platform for visual communication and collaboration, empowering enterprises, small businesses, consumers, and students in 190+ countries to design and collaborate effortlessly.

Converse, an iconic lifestyle brand with more than 115 years of heritage at the intersection of sport, fashion, art, music, and creativity, inspires all to move, play and connect through expressive, inventive footwear and apparel.

Introducing UK House. Where creativity and innovation meet opportunity. UK House is making its highly anticipated debut at SXSW London 2025 at Devonshire Square in the heart of the City. We’re bringing together some of the world’s most innovative minds to spark ideas, forge partnerships and shape the future of the creative and digital economies.

Polestar cars are a new form of electric performance. One defined by minimalistic design, technological innovations, sustainable solutions, and a complete lack of compromise

Born in 1937 to protect pilots from the sun’s glare, Ray-Ban has led the way in eyewear innovation ever since. Pioneers. Icons. Cultural shifters. To wear Ray-Ban is to make a statement - of confidence, individuality, and the drive to go beyond.

The Music Commission was established in 2020 under the Ministry of Culture. Its purpose is to develop the music sector and elevate it to international standards, recognising music as a universal language that connects people and builds cultural bridges. The Commission aims to discover local talent, support national expertise, and make music education accessible to all segments of Saudi society.

Sky Glass is the smarter TV. Combining stunning design, cinematic sound with a built-in soundbar, 4k HDR picture, and intelligent Sky OS software. The new Sky Glass Gen 2, now with an even brighter picture and a richer 360° Dolby Atmos soundbar.

Supercell is a game company based in Helsinki and was founded on the idea of giving game developers and teams the independence to decide what kinds of games they make and how they choose to make them. Their mission - to create great games that as many people as possible play for years and that are remembered forever.