Sammy Andrews
Founder & CEO, Deviate Digital
Sammy Andrews is an award-winning music industry leader and founder and CEO of Deviate Digital, a leading digital advisory agency to the global entertainment business. A former concert promoter, artist manager and independent label founder, she has led digital strategy at 19 Entertainment and Cooking Vinyl, and advised artists, labels, venues and rights-holders worldwide. Sammy is a long-standing industry commentator, writing for Music Business Worldwide, and a regular public speaker on music, technology and commercial innovation.