Sammy Andrews is an award-winning music industry leader and founder and CEO of Deviate Digital, a leading digital advisory agency to the global entertainment business. A former concert promoter, artist manager and independent label founder, she has led digital strategy at 19 Entertainment and Cooking Vinyl, and advised artists, labels, venues and rights-holders worldwide. Sammy is a long-standing industry commentator, writing for Music Business Worldwide, and a regular public speaker on music, technology and commercial innovation.
Information for mentees:
- Please arrive 5 minutes early to check in for your mentor session. Late arrivals (anyone not present at the start of their booked session) may lose their slot to a walk-up attendee.
- If a session is fully booked, you’re welcome to try as a walk-up in case a booked attendee doesn’t attend.
- We would recommend preparing a brief introduction about yourself, along with any specific questions or areas you’d like guidance on from your mentor.