South Asian House Presents Soundvilla

SOUNDVILLA is an independent music showcase spotlighting emerging English-language artists of South Asian descent from around the world, across all genres. Launched in 2024 by Ms. Media Productions and South Asian House, the groundbreaking showcase made history at the iconic SXSW Music Festival in Austin. SOUNDVILLA goes beyond just performances—its hands-on team helps artists craft shows that reflect their unique creative vision. The global artists are chosen through a highly selective process, and the result has been sold-out immersive events, with diverse audiences bringing their electrifying positive energy and vibes.

Founder, talent manager, and mentor Monika Varma Samtani has spent three decades in entertainment, starting as the first South Asian news anchor at CBS Washington, DC in the early 90s, before expanding into film and music. Passionate about representation, she works closely with rising international South Asian artists as a coach and mentor. Through SOUNDVILLA, she aims to discover and elevate the next generation of global emerging talent, giving them the stage and recognition they deserve.