GMIA & Premier Gospel

Premier Gospel the UK’s leading gospel broadcaster and the Gospel Music Industry Alliance (GMIA), the sector’s official representative body, come together to present a definitive gospel showcase at SXSW London.

Rooted in a shared vision of “The Music. The Message. The Culture.”, this partnership brings global reach and cultural storytelling together with industry leadership and professional infrastructure. Premier Gospel amplifies the sound and the stories shaping gospel’s influence across genres and generations, while GMIA represents, supports, and strengthens the community behind the music.

The partnership showcases gospel as both a creative force and a cultural movement;  vibrant, innovative, and globally relevant. Expect boundary pushing performances, meaningful connection, and vital conversations that reveal why gospel remains one of the most influential foundations of modern music and culture, ready for the world stage