Tatiana Ponce

Tatiana Ponce is the CMO & the Vice President of Marketing and Research & Development at Natura &Co, where she is redefining how brands grow at the intersection of creativity, science, and sustainability.

With over 25 years of global experience, Tatiana has built a career driving business transformation through marketing, innovation, and cultural relevance. Prior to Natura, she spent more than a decade at Beiersdorf, most recently as Vice President of Marketing and Innovation for Emerging Markets, based in Dubai, leading strategies across diverse, fast-growing regions.

Her trajectory spans leadership roles across the Americas and global markets, as well as senior positions at O Boticário, Reckitt Benckiser , and Colgate-Palmolive — consistently bridging brand building with measurable business impact.

Tatiana’s work has been recognized at leading global festivals including Cannes Lions, Effie, Clio, and Digital Prix. She has also been named a “Woman to Watch” and one of the “Best CMOs in Brazil” by Forbes in 2025, Meio & Mensagem, and Scopen.

A strong advocate for the future of marketing as a force for transformation, Tatiana brings a unique perspective on how companies can scale growth while creating meaningful impact.