Suruthi Bala

Suruthi Bala is the co-founder and co-host of RedHanded, the internationally renowned true crime podcast that garners millions of downloads each month.

What started in a cupboard under the stairs with a £10 microphone has since evolved into an award-winning show, earning RedHanded three consecutive Gold wins at the British Podcast Awards, a Sunday Times Best-Selling book, and sold-out live tours across the globe.

With a master’s degree in economics and a sharp eye on global affairs, Suruthi brings a unique perspective to RedHanded, offering insightful commentary on the economic and social dynamics that shape the world of crime. Her background in events also plays a crucial role in the show’s high-production live experiences, helping to bring the RedHanded phenomenon to audiences worldwide.

At SXSW, Suruthi will share her expertise on storytelling, audience engagement, and how to transform passion projects into powerhouse brands.