Snoochie Shy is a London-born DJ and broadcaster at the forefront of UK music culture, known for her energetic style and deep connection to the UK rap and underground scene. She first gained recognition hosting the breakfast show on Radar Radio, where her bold personality and focus on emerging talent built a loyal following. In 2018, she joined BBC Radio 1Xtra, going on to host her own specialist show, championing new music and delivering standout interviews with some of the biggest names in rap and beyond.
Alongside her radio career, Snoochie has established herself as an international DJ, performing at major events and for global brands while seamlessly blending hip-hop, grime, and R&B. She has also built a strong presence in television, appearing on shows including I’m a Celebrity... Get Me Out of Here! and fronting music and youth culture content such as MTV’s Yo! MTV Raps. Across radio, DJing, and TV, Snoochie has become a key voice in youth culture - bridging the gap between artists, audiences, and the next wave of UK talent.