Rob Morgan

Rob Morgan is a pioneering spatial storyteller working across XR, immersive theatre and location-based entertainment. He writes and designs award-winning immersive experiences and as a Creative Director has helped build story worlds and XR installations for some of the world's largest licenses, attractions and cultural institutions including Sky Arts, Netflix, Hasbro, the National Gallery and the Royal Academy. As a Lead Game Writer at PlayStation he wrote groundbreaking, platinum-selling AR games for the Wizarding World, as well as writing the first-ever playable demo for PlayStationVR. He's since written some of the most critically-acclaimed games in VR, including the VR Awards Game of The Year ‘A Fisherman’s Tale’, as well as writing for the world's first accredited VR business masterclass (as used by Nike and Coca-Cola).

Rob has been creating augmented reality theatre since before Pokémon GO, and he now helps integrate spatial storytelling and XR technology into immersive experiences for leading theatre companies and iconic brands. He is a Visiting Fellow at King’s College London, and lectures widely on the practice and ethics of augmenting reality.

Rob's book ‘Storytelling for Spatial Computing and Mixed Reality: the Art of Augmenting Imagination’ (Routledge 2025) is the first dedicated guide to XR storytelling, available now at augmentingimagination.com.