Category: Culture & Creativity
Track: Creator Economy
Industry: Creator Economy
Country: United Kingdom
Liam is the Co-Founder and Chief Growth Officer of inflverse, which is solving one of the creator economy’s biggest challenges, slow, unpredictable payments. Under his leadership, inflverse has grown from a niche idea into a widely adopted platform, working with leading creators and agencies globally.
Liam began his career as a creator himself before joining Google and later Twitch, where he held creator-focused roles that gave him an insider view of the industry's evolving needs. He went on to build one of the fastest-growing gaming talent agencies in the space, working across brand partnerships, live streaming, and long and short-form content. His first-hand experience on both sides of the creator economy laid the foundation for what would become inflverse.
Since launching inflverse, Liam has spearheaded growth globally, allowing creators and their management agencies to get paid within 24 hours of campaign completion, with additional industry leading services such as campaign insurance against brand and agency insolvency on every approved campaign, full vendor onboarding and invoicing and collections.
Liam is a strong advocate for building a more financially stable creator economy. He frequently speaks on industry panels and podcasts about creator finance, the future of talent management, and how platforms can better serve their creator communities. Liam has been featured in Business Insider, Campaign Live, PCR and other industry publications.