James Hackett

James Hackett is the Head of Music and Special Projects for global media management and production company Anonymous Content’s UK division. In this role, Hackett works directly with Managing Director and Executive Producer Tor Fitzwilliams to bolster the UK’s music video department and develop short and long-form projects in non-traditional advertising spaces: fashion, branded content, event activation, and the intersections between these platforms.

Hackett brings his wealth of experience and stellar track record in the music industry to his work with award-winning directors across Anonymous Content’s and Serial Pictures’ UK rosters including Autumn de Wilde, Bardia Zeinali, Cara Stricker, thirtytwo, BRTHR, Daniel Askill, Pantera, Moses Sumney, and The Reids.

Before joining Anonymous Content in 2024, Hackett spent more than a decade at EMI Records and EMI Music where, as Director of Video, he commissioned videos for artists including Florence + The Machine, Sam Smith, Coldplay, Kylie Minogue, Chase & Status, Massive Attack, Lewis Capaldi and Bastille. While at EMI, he championed up-and-coming talent; a key element of music video creation has always been to make a space for new talent to develop their craft and Hackett has credits in the early works of some of the most revered and established creative talents of today.

Prior to joining EMI, Hackett spent five years at Sony Music, where he commissioned all of the music videos for Calvin Harris and Mark Ronson’s first albums and was awarded Best Commissioner at the UK Music Video Awards