Henrietta Rix

Henrietta Rix is the CEO and co-founder of RIXO, the British fashion brand renowned for its hand-painted prints, vintage silhouettes, and timeless style. Henrietta leads the brand’s long-term strategy while ensuring it stays true to its core DNA and values. She drives company culture both internally and externally, shaping RIXO’s vision and global growth.

RIXO’s story began in September 2015 in the London living room of best friends Henrietta Rix & Orlagh McCloskey, born from their shared love for vintage. Design doesn’t follow specific trends or seasons, and the brand encourages customers to invest in pieces they genuinely love, will re-wear and pass down through generations.

RIXO fills a gap in the contemporary market with limited, unique designs, hand painted prints and flattering shapes, that fit effortlessly into modern women’s lifestyles.

RIXO has three standalone retail stores in London including a 5,000 square ft flagship store on the King’s Road, in addition to a recently opened a New York store on Prince Street, Nolita. Also stocked by internationally renowned boutiques, iconic department stores and global online retailers, RIXO continues to gain recognition as a brand-to-watch globally.