HS

Hannah Samano

Founder & CEO

Unfabled

Hannah Samano, Forbes 30 Under 30, is the Founder & CEO of Unfabled, the UK’s pioneering consumer health platform that curates and builds evidence-led solutions for women’s wellbeing. Working at the intersection of community, data and culture, Hannah translates lived experience into research, education and product innovation – designing health solutions shaped by women’s realities, not outdated assumptions.

Before founding Unfabled, Hannah served as a Technology & Innovation Lead at Unilever and was a founding employee at Kasha, now Africa’s leading digital health platform. Unfabled has raised $4m from investors including Morgan Stanley and Sequoia Scout, launched a nationwide bestselling supplement line in Boots, and reached over 80 million women worldwide through education-led content.

Hannah is widely recognised as a leading voice in women’s health innovation, with her work featured in Forbes, Business Insider, TechCrunch, Sifted and Euronews.