Georgia Bridgwood is Strategy Partner at MSQ Sport + Entertainment, working with The WSL, The FA, and Barclays on women's sport partnerships.
She specializes in moving brands beyond performative sponsorship toward genuine cultural impact. Her work includes the Red Roses World Cup campaign with Chabuddy G which shifted player awareness from 37% to 55% and sparked organic conversation in podcasts and coffee shops nationwide.
Georgia believes women's sport doesn't need awareness anymore — it needs brands brave enough to infiltrate culture and level up the approach to gender parity.