Dawn has enjoyed an award winning and successful 25 year career in leadership roles across the creative industries, entertainment, retail and technology sectors. She is the Co-Founder and CEO of global creative experience company Aurora – an agency which catapults brands to growth through culture. She was Vice President Marketing at Universal Pictures and prior this, UK Marketing Director at Nintendo UK. Over a 10 year period, she oversaw the transformation of the video game and entertainment landscape in the UK, directly overseeing the record breaking launch of the Wii, Nintendo DS, Brain Training and Wii Fit in what was the most successful period of Nintendo’s 110 year history. Taking their market share from 5-80% in the space of 12 months. Dawn was also the only female on the global Nintendo leadership team. Prior to this Dawn held senior European and Global management roles at Infogrames and Sony Psygnosis (Playstation). She has masterminded over 50 high profile film and TV entertainment launches including Despicable Me 2, Les Miserables and Downton Abbey. She is a long-standing member of gender equality campaigning organisation WACL and is now heading up WACL in the North. She has also consulted and sat on the boards of some of the UK’s most dynamic creative and digital start-ups. A Scouser born and bred, Dawn lives in Liverpool with her husband, son Milo and Snips the Beagle.