Cristina Diezhandino

Cristina Diezhandino is Diageo’s Chief Marketing Officer, responsible for the marketing, innovation and digital transformation of some of the world’s most iconic brands, including Guinness, Johnnie Walker, Don Julio Tequila and Smirnoff.

Across almost two decades with Diageo, Cristina has successfully led some of the largest brand portfolios in the industry, across developed and emerging markets, in roles including Global Category Director for Scotch, General Manager for Central America and Caribbean and Marketing and Innovation Director for Diageo Africa.