Chloe Combi is one of the foremost global experts on Generation Z and Generation A(lpha). She has interviewed over 40,000 young people, so all her work is data driven, making her an in-demand futurist and a great trend predictor. She has worked with multiple global industries, advising many of the brands, companies and governments including an American presidential campaign in 2020. She is a columnist for the Independent,and her writing has been the basis of news programmes and documentaries. She is working with the Financial Timesadvising them on future generations and the future of work. She has an Apple #1 podcast called You Don’t Know Mewhere she interviews teenagers across the globe and will be working with the Independent on Series 2.Her first book, Generation Z: Their Voices, Their Lives,was published in 2015 and she is writing the first book on Generation A, which is out in 2026, which focuses on the next generation and what the next decade will look like, and will focus on everything from consumer trends to changes in technology, social media, AI, the future of work, and the changes to how we function as a society. She is also a regular on US and UK news and current affairs. In response to the mental health crisis and Everyone’s Invited scandal, Chloe set up The Respect Project and she speaks in hundreds of schools and universities about well-being, mental health and how to create a happier future in challenging times.