With more than ten years of experience spanning the SWANA region and France, Celine HITTI has built a career at the intersection of digital music distribution, artist development, and strategic marketing. As Head of Artist Services MENA at Believe, she has played a key role in identifying and nurturing talent, leading impactful campaigns, and supporting the careers of both rising and established artists, while pioneering initiatives tailored to the unique cultural and musical landscape of the region.
A passionate advocate for independent talent and gender equity in the music industry, Celine has built cross-cultural teams, launched artist education programs, and championed representation through her involvement in leading industry networks.
She was recognized in Billboard Arabia’s Power Players and its “40 Under 40” list for her contributions to the regional music landscape. In addition to her industry role, Celine has taught in the master’s program at MBA ESG Paris and mentored young professionals through Hunna and shesaid.so.
Based in Paris and driven by a strong connection to the SWANA region, she offers valuable insights into how international players can engage with and tap into one of the world’s most dynamic and rapidly growing music markets.