Cat Wiles is a dynamic, award-winning strategist and Marketer celebrated as a strategic firebrand - crafting bold ideas that drive both cultural and commercial impact. She founded Spark to ignite the way forward for brands, businesses, and people—helping them discover their unique magic and drive transformative growth.

With a career spanning some of the world’s most creative agencies—including AMVBBDO, VCCP, Mother, and Lucky Generals—Cat has a proven track record of placing brands at the heart of culture. From helping Sainsbury’s “win Christmas” to revolutionising healthcare fundraising for Toronto’s SickKids Hospital and raising over $1.5 billion—the largest fundraising initiative in Canadian healthcare history—her work is always both innovative and impactful.

A skilled marketer and world class strategist, Cat combines sharp commercial acumen with a relentless curiosity for "what's next." Known for challenging conventions and pushing against the norm, she not only redefines cultural narratives through her work but also lives that ethos in her personal life. From experimenting with biohacking and cryotherapy to writing about the power of older women in advertising, her passion for innovation ensures her clients lead—not follow—at the forefront of cultural change.

Recognised as one of the world’s most successful planners and named among London’s top strategists by Campaign, Cat’s fearless vision continues to reshape the future of branding, ensuring businesses stay bold, relevant, and ready for tomorrow.